|Site Ranking on SERPs (Google Pages)||Yes||Yes|
|Easily loosing position to competitors||Yes||No|
|Effective Landing Pages||No||Yes|
|Lead Generation||No Guarantee||Guaranteed Results|
|Maximum Funds are Invested on Site||No||Yes|
|Social Media Optimization||No||Yes|
|Win Over Every Google Update||Not Sure||Always|
|Win Over Google RankBrain Algorithm||Not Sure||Always|
|Site Speed is Optimized||Not Sure||Always|
Why it happens that, the website just below your site suddenly gains position over yours?
Why my site is not generating enough leads, even after gaining the better position on search engine?
SOH technique also has the answer about why your PPC is not giving you the desired results?