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HTML Code & Search Engine Success Factors


HTML and SEO

HTML is the underlying code which is used to create web pages. While a search engine crawls your site it will read and evaluate your site’s HTML. Under here we have summed up some important factors to undertake with your HTML to attain SEO success.


The Title Tag

The title is a most significant tag within your HTML code as it outwardly discerns to what exactly the page is about. Not using the "TITLES" appropriately, definitely consequents to lesser understanding of what the page is about which is further shown in your website rankings. Make sure of one thing that each page title tag on your site is distinctively unparalleled and precisely explains the content of the page. Google literally displays the first 50-60 characters of a title tag so try to keep it brief and catchy.

For your better understanding, take an example, assume that you wrote 50 different books but gave all of them exactly the same title. How would a reader differentiate between them or even analyze that they are all related to different topics?

Imagine that you prepare 50 different books, and even so they did have different titles, the titles lack the quality of being descriptive. Now again, how would anyone know, on the face of it, what the books were about?


Meta Description Tag

The Meta description tag is used to demonstrate how you would prefer your website page to be described in search listings. It is the small box of text which is displayed below a listing in Google’s search results. Make innovative Meta description tags for all of your website pages. This will additionally add up in the elevation of your website listings click-through rate.

It is one of the traditionally supported HTML factors, permits you to describe how you would want your pages to be illustrated in search listings. Just for the matter, when the HTML title is equal of a book title, the Meta description tag is similar to an advertisement on the back explaining the book.

SEO formalists will debate over that the Meta description tag is not a "ranking factor" and that it actually does not aid your pages rank higher. On the contrary, it is a "display factor," an element that aids how you appear if you display in the top results of search engine due to various other factors.

Technically, that’s right. And it is one of the main reasons as to for we decided to say these "success" factors rather than ranking factors.

A Meta description that comprises of the keywords searched for (in bold) may grab the searcher’s eyeballs. A well-created Meta description may even support in "sell" that result to the user. Both can lead to additional clicks to your website. By this very nature, it makes sense for the Meta description tag to be counted as a success factor.

However, giving warning in advance to put your guard about, having a Meta description tag does not certifies that your description will really get used. Search engines might craft different Meta descriptions depending upon what they surmise is most suitable for a specific query. But having one raise up the odds that what you like will appear. And it is very simple to do. So go ahead.


Structured Data

What if you get the magic wand to tell search engines what your content is related to in their own "language?" Structured data or ‘rich snippets’ are a strategic technique of conveying search engines about what your content is about by using particular mark-up code. Rich snippet is a search listing that has additional whistles and bells that make it more useful and enticing to users. The outcome of a structured data is likely to translate into what Google calls a "rich snippet," more frequently. Behind the scenes, sites, using this code can simply make it easy for search engines to know the structure and details of the page content.

The most widely used rich snippet you are possibly to come across is reviews/ratings, which generally includes attractive stars.

However this is not a direct ranking factor, it is unquestionably a success factor. All things being equivalent, it can refine your listing on Google which will enrich your website’s listings and click through rate by getting more clicks than one without.


Header Tags

Just identical to the title tag, header tags are crucial for telling search engines about what main sections of your website are all about. If your keyword displays under your website’s header tags then search engines will adjudge your page’s content to be more relevant.

Typically, this understanding has caused some people to go plethoric. They will put whole of the paragraphs in header tags. That my pals just don’t work. Header tags are about as much for making content simple to read for viewers as it is for search engines.

Header tags are meaningful and workable when they depict the rationale composition (or outline) of a page. If in your content, you have a main headline, use an H1 tag. Suitable subheads must use an H2 tag. Use headers as they make logical impression, and they may fortify other ranking factors.


Back-links

These are the links from different websites that link to your website (IE Chamber of Commerce on their website contains a link to your website) and the volume and standard of these links. The better the quantity and quality of back-links than competitor’s outcomes it more chances of you to rank higher than them. The conjunction of quantity and quality plays a significant part when it comes to back-links, if you have one without the other, thumping your competitors in view of back-links will be somewhat troublesome. So, you must be thinking How do you get both quantity and quality back-links? It is as simple as that, to constantly produce useful and appropriate content, blogs, articles, videos that people like to link to and share from their website.


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